Mimente - &hype
branding, e-com, sites


The Muscle & Mind (MM) designed by Mi Mente Copenhagen is a one of a kind fitness tool designed to optimize the benefits of Oscillating Kinetic Energy by attaching weights, such as kettlebells or dumbbells, to a barbell or specialty bar. This fledgling brand has a star studded cast of followers.

We produced their website and helped develop the overall brand concept.

Project Info

Mi Mente Copenhagen


2019 to present


Website production and corporate identity

Mimente Copenhagen - fitness equipment and much more