The Muscle & Mind (MM) designed by Mi Mente Copenhagen is a one of a kind fitness tool designed to optimize the benefits of Oscillating Kinetic Energy by attaching weights, such as kettlebells or dumbbells, to a barbell or specialty bar. This fledgling brand has a star studded cast of followers.
We produced their website and helped develop the overall brand concept.
Mi Mente Copenhagen
2019 to present
Website production and corporate identity