We have our foundations in e-commerce. We were among the pioneers of the dot com world before the bubble burst and the reality of making profits began to bite. Now, it’s a different world and you can be online selling your wares in a matter of hours. And that’s just what we do for a number of our clients.
Nowadays, digital marketing has penetrated into every field. The primary reason behind this phenomenon is that business processes are evolving very quickly and there are a lot of experimentation and changes done in the industry. We are getting diverted by one or the other upcoming trends. Coming to consumers, we can’t pretend about them as their behavior is changing by every minute. Digital marketing as a mechanism can easily adapt to these changes.
What is trending today might not be the trend next month.
It is your birthday coming up but no time to go to a shopping mall, and you know you need to shop a lot – from a dress to a pair of shoes, accessories, and bags. What comes to save you at that moment is your e-commerce shopping website. It is a savior again when guests are coming home for dinner but you are out of groceries, your order and you get it on time. These are a few day-to-day examples and in fact, this has become a part of our lives.
We got so used to these sites, for a dress, we order from Flipkart, Myntra, Ajio, Jabong or any other site, for groceries- Reliance Smart or Grofers.com and Zomato, Swiggy or Food Panda for food.
E-commerce is a business where buying and selling completely depends on the internet. Therefore the Digital Marketing comes into the picture, as it is the only medium to help E-commerce business to grow. The speedy growth of smartphones and the internet give comprehensive access to selling and purchasing merchandise at an ease
All of this is creating a lot of challenges for the different businesses. So, now the point is, how to keep up with everything?
We largely use Shopify and WordPress Woocommerce for e-commerce.