Branding today is key to position a brand amongst its competitiors

Branding

Making your brand noticeable in an ever busy marketplace.

Branding

We have been performing branding tasks for clients for some year now. And the question arises, what exactly is it all about? Well, here is a simple example.

Think of mobile phones. Lots and lots to choose from. A truly crowded and competitive market. But one company has for years been the market leader across the globe. Apple. So, is it because the product is better than others? Is it because it’s cheaper? Well, no on both counts.

Yes, it is a great product, but many other devices have superior elements. Look at the camera as a good example.

But what Apple has been amazing at, is creating a truly cool brand. It IS a cool phone to have. The brand is cool. And therein lies their success.

And at our digital agency, we try to create a great sense of brand for our clients. Help them define precisely who they are and what they want. Often something they don’t even know themselves.

And by doing so they ultimately help to position themselves and stand out from the crowd.

We tend to spend quite a lot of time, really finding out what the brand message is, its USP’s – unique selling points – and build a firm foundation. From then on, things tend to fall into place quite nicely. Name, logo, design, marketing voice, platforms and hey ho, away we go.

So if this sounds at all of interest, feel free to chat. We are a digital agency with a glint in our eyes and always, but always put the customer first.