Mushy peas, pickled herrings and biriyani - all rolled into one. British / Danish / Bangladeshi digital agency
AndHype is a digital agency in London. We do Digital Marketing. We work in three continents for a series of clients across Europe, Danish & Africa. We work in a somewhat non-traditional way by having a core of employees that are specialized in their own fields of production & project management. But who has a solid understanding of digital marketing and retail best practices?
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
We also do
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
It is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
The best digital marketers have a clear picture of how each digital campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketing might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.
So whether it’s multi-national companies, retail chains, local retailers or mindful dentists. We welcome you.